Omniture Site Catalyst Overview

Omniture Site catalyst is a web analytics solution that gives us a summarised overview of customer behaviours on our site.

It is implemented through javascript code executed by the browser while rendering the page. This code gathers all relevant information and sends it to Omniture’s site catalyst servers as a request for a 1×1 pixel transparent image.

Implementing Site Catalyst

Site catalyst implementation involves adding the following two components to a website:

• Adding/hosting a javascript file to the solution (this file can be taken from Omniture once an account for website tracking is created there)

• Injecting some javascript code in every page that needs to be tracked.

A sample javascript code which is injected in each tracked page is shown below (taken from www.webmetric.org).

Note: In this code, the values we give to each of the variables such as pageName, server, channel etc. is the customer information we will be collecting. For example we can give a different pageName value to each page and get individual page traffic for each of our pages.

<!-- SiteCatalyst code version: H.17.

Copyright 1997-2008 Omniture, Inc. More info available at

http://www.omniture.com -->

<script language="JavaScript" type="text/javascript" src="http://INSERT-

DOMAIN-AND-PATH-TO-CODE-HERE/s_code.js"></script>

<script language="JavaScript" type="text/javascript">

<!--

/* You may give each page an identifying name, server, and channel on

the next lines. */

s.pageName=""

s.server=""

s.channel=""

s.pageType=""

s.prop1=""

s.prop2=""

s.prop3=""

s.prop4=""

s.prop5=""

/* Conversion Variables */

s.campaign=""

s.state=""

s.zip=""

s.events=""

s.products=""

s.purchaseID=""

s.eVar1=""

s.eVar2=""

s.eVar3=""

s.eVar4=""

s.eVar5=""

/************* DO NOT ALTER ANYTHING BELOW THIS LINE ! **************/

var s_code=s.t();if(s_code)document.write(s_code)//--></script>

<script language="JavaScript" type="text/javascript"><!--

if(navigator.appVersion.indexOf('MSIE')>=0)document.write(unescape('%3C')+'\!

-'+'-')

//--></script><noscript><a href="http://www.omniture.com" title="Web

Analytics"><img

src="http://devgundersen.112.2O7.net/b/ss/devgundersen/1/H.17--NS/0"

height="1" width="1" border="0" alt="" /></a></noscript><!--/DO NOT REMOVE/-->

<!-- End SiteCatalyst code version: H.17. -->